[BC26] Interview with Pedro, Supercell Esports Manager

Image Credits: BLAST & Michal Konkol

Live from Brawl Cup in Berlin, we had the opportunity to interview Pedro, a BSC Esports Manager currently focused on the Club Partner Program. After 8+ years in esports overall, Pedro joined Supercell towards the end of 2025 after a five year stint with world renowned organization G2 Esports and brings a wealth of experience. We had the opportunity to interview him about his ambitions for the future of the program and BSC overall.

Interview

General Questions

Interviewer: Hello. We're from BSEN and we're going to ask you a few simple questions. First of all, what's your name? Introduce yourself a bit.

Pedro: Hey guys, my name is Pedro. I work at Supercell and, since August of last year, I'm one of 3 Esports Managers for Brawl Stars. I take care of live experiences and of our Club Partner Program.

Interviewer:

Let's start with this interview: What are your thoughts on BLAST now that they've been running BSC for half a year already? 

Pedro: I really enjoy working with them. We're having a really cool event [Brawl Cup], right now, and we’ve had a lot of positive feedback so far. Everyone’s really happy with the quality of how things are turning out.

It's the first standalone event that we're hosting - before we were always inserted into a wider convention or show - and it’s great to see how passionate our fans are. We have a whole arena just for ourselves, we sold out the space, and all the fans are turning up… Since Friday, we've had the full arena! It’s incredible to have our beliefs that Brawl Stars Esports can be so much bigger, validated like this, and BLAST has been an incredible partner in making all of this happen.

On the Club Partner Program

Interviewer:

What is the philosophy in deciding which organizations get to join the program?

Pedro: That's a very timely question! We're actually in the process of revamping the application criteria for the Partner Program. We should go live with it at the end of Q2 / early Q3 of this year, as we prepare for 2027 and to onboard more clubs. It's going to be a more transparent process; We hope to be able to share those details with you guys soon.

In general, I think our goal for this year and the next one is to just add more transparency to all the decisions that we make. Make them more public, share more of our thought process, more of our logic. So fans understand why we're doing things. Because right now I do feel there's a little bit of a dark space where things just happen and our fans and players don’t fully understand why. So we want to clear that up, with the Partner Program and everything around it being part of that effort.

Interviewer: Now just a question you already kind of answered - why did you do the name change from partner to club program? 

Pedro: It was just for added clarity. The official name is the BSC Club Partner Program, so you know exactly what it is for. 

Interviewer: And what are some long term goals for the program in terms of incentives or cosmetics for organizations? Should we expect to ever see things like organization skins or profile backgrounds, things like that?

Pedro: Those are good ideas! We don't have anything set in stone at the moment. I think the overarching goal for the Partner Program is to bring about stability for organizations so that they can operate their Brawl Stars projects without having to worry about sustainability. However that is expressed, whether through skins or sprays and icons, is up to the clubs and the fans.

Ultimately, we recognize esports clubs as a pivotal part of this space and I want to empower them to deliver their best. I want to make sure that running a Brawl Stars roster is good for them, for their business, and I don’t want clubs, especially partner ones, questioning if it makes sense or not. If we want to make esports a more sustainable industry, it starts at the club level.

Looking Ahead

Interviewer: What are your thoughts on franchising? Do you see a future for Brawl Esports where it gets introduced?

Pedro: If you’re asking me, personally, I’m not a huge fan. It removes a lot of the competitive stakes that fans love, and it works against what makes watching esports so exciting. We're focused on creating value for esports organizations in other ways, the Partner Program being one of them, and we’re exploring some format changes that we think will help with that too.

Interviewer: What would you say is the biggest difficulty in bringing in new, widely known organizations into Brawl Stars?

Pedro: I wouldn't say it's difficult to bring organizations in, it's more about aligning a few different components, which is something we're actively tackling this year.

First, there wasn't a lot of awareness around the Brawl Stars esports space. We’ve made a priority out of making more shareable stats and data available, that we can put in front of organizations, to generate interest and bring new faces into the scene.

The other piece is the player pipeline. We're working on creating a more sustainable environment for players by defining a clearer path to pro and, ultimately, making it viable to pursue competitive play as a career.

Because at the end of the day, organizations look at two things: how financially viable it is to run a project in a given esports title, and how easy it is to build a competitive roster. We need to make sure both of those components align, and once they do, I don't think attracting new names will be an issue.

I'd also add that right now, we're not focused on size. We're looking at organizations that are key players in their regions. It's not necessarily about bringing in global brands, it's about bringing in organizations that can mobilize their fans. What we want is measurable passion, not Twitter followers.

Interviewer: In 2022, the format for Chinese Mainland fundamentally changed relative to the global competition format of Monthly Finals. This year is the first year that the region has returned to a similar format. With LCQ heading to China later this year, are there any plans to re-develop the region and its organization scene as well?

Pedro: 2022 is well before my time, I only joined Supercell last year so I’m lacking a bit of context. That said, China has one of the most passionate fan bases in esports, if not the most passionate. Some of the most memorable moments I've experienced in my career have been there, and that energy is hard to ignore. Our mission with Brawl Stars esports is to bring competition to where the fans are, and we want to make sure China is part of that equation.

Interviewer:

Thank you very much for participating in this interview and giving us this opportunity.

Interview conducted by Mr. C and Domori on behalf of the BSEN Press Team.